# A digital infrastructure for business-wide intelligence

For enterprise leaders in pursuit of more data at faster speeds and fewer resources, the promise of 
“real-time insights” often feels like a dangling carrot in front of a continuous churn of new business 
applications, analytical engines, and operating models. Relying on layers of unilateral integrations 
and bespoke data transformations between systems, activating data intelligence across a diverse IT 
landscape is anything but seamless or real time.

Vendia eliminates data complexity across operational and analytical ecosystems. Its unified data 
automation platform delivers a universal solution that connects, integrates, and synchronizes data 
between every system, cloud, application, and tech stack—all at once with unprecedented control 
and ease.

## BENEFITS & OUTCOMES

## Bridge the divide between operational and analytical insights

Equipping business and IT leaders 
with a single connection point 
across operational and analytical 
eosystems, bi-directional 
integrations in the Vendia platform 
synchronize data between 
operational systems (i.e. customer 
relationship management and 
marketing automation tools) 
and analytical engines (i.e. 
data warehouses and business 
intelligence systems) in real time. 
Armed with readily available insights 
inside their systems of execution at 
all times, operational leaders can 
adapt and execute on commercial 
strategies faster to drive better 
business outcomes.

## Eliminate every data silo across the entire digital ecosystem

As IT landscapes and data 
architectures swell in size and 
complexity, the touchpoints 
between data and activation 
exponentially multiply. Vendia’s 
tech-agnostic architecture simplifies 
complex IT landscapes, eliminating 
layers of brittle connections, 
costly point integrations, and data 
transformation lags. Its proprietary 
consensus protocol instantly 
reconciles internal, external, and 
heterogeneous data with an 
auditable, tamper-proof ledger 
keeping track of every transaction
—ensuring full transparency, 
consistency, and compliance
at all times.

## Scale with unprecedented agility, security, and control

Built with flexibility and 
governance at its core, Vendia 
gives organizations full control 
over their data. Organizations 
choose who and how to share 
data based on a partner, record, 
and field basis. Developers and 
non-developers alike can easily 
share data, whether integrating 
an existing tool or building a new 
application. Creating a digital 
backbone across the digital 
network is also incredibly simple: 
Vendia’s cloud infrastructure is 
fully managed, single tenanted, 
and available in about five 
minutes.

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## TRUSTED DATA AUTOMATION WITH VENDIA

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## PLATFORM CAPABILITIES

## Integrate

01 PLATFORM CAPABILITIES

Sync data across all 
tech stacks, clouds, and 
parties at once

Thousands of pre-built connectors to sync data across business tools in 
real-time, at the same time

Bi-directional connectivity between operational and analytical 
eosystems, breaking down data silos

No-code data or schema transformations

## Reconcile

Make every business 
tool your source of 
truth

Harmonize disparate data formats across different systems and multiple 
parties

A business-friendly rules engine to define and govern data quality

Real-time consensus and entity resolution ensures data consistency 
across all systems, clouds, and parties

## Analyze

A modern GraphQL interface for custom app development

## Uncover operational insights in real-time, 
any time

Automated or manual egress to bring-your-own business intelligence 
tools, custom ML models, or direct SQL access for immediate analysis

In-built weighted or heuristics segmentation on data, and an NLP 
engine to power embedded experiences in systems of choice

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## Activate

## Move effortlessly from insights to 
outcomes

## Embedded experiences in system of choice to expedite insights to action

## Automated data workflows triggered by business-defined changes and events

## Activation of insights in real-time from analytical systems like data

warehouses, into operational systems

## Observe

## Gain visibility and control over data 
wherever it lives

Smart contracts to enforce data usage rules, prompting action at the point 
of transaction

Redact, mask, anonymize PII & consent data, ensuring automatic compliance 
with SOC2, GDPR, CCPA, PCI

Complete audit trail with end-to-end data lineage across parties, clouds, and 
tools via a tamper-proof ledger

## Role-based and fine-grained access controls by partner, record, and field

## VENDIA PLATFORM ARCHITECTURE

**This document covers some aspects of the platform which are on a near term roadmap.

## About Vendia

Vendia is the future of collective data intelligence, combining smart APIs, databases, and distributed ledger technology inside a single platform. Vendia’s data 
automation cloud makes it easy to share data inside and outside of the organization in real time and with full visibility, governance, and control. Companies such 
as BMW, Delta Airlines, Resolution Life Insurance, and Fannie Mae use Vendia to automate contextual and compliant data flows between any-to-any systems for 
a harmonized, accurate view of data that unlocks speed, innovation, and cost savings. Learn more about us at [Vendia.com](https://www.vendia.com) and #[UnchainYourData](https://www.vendia.com) with Vendia. 
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